Can-Do
Nick van Breda
Stories
To innovate you have to stay up to date with the newest information from worldwide Guru's. On this page I'll inform you with things that have inspired me.
Can-Do
Writer: Nick van Breda
Student: Avans University
Section: Marketing & Communications - Advanced Business Creation
Button Trackr - What is it?
A very small thing that can track from great distances. What a great solution for the moments you lost ''Track'' of your wallet or even your car. Great solution and yes another campaign where crowdfunding comes in handy. Below you can invest in your own Button Trackr, always handy to be the first with this new amazing gadget.
http://www.indiegogo.com/projects/button-trackr-find-lost-items?browse_v=new
Jeroen Brus - Owner Brusselaar / The Netherlands
The ''Why'' of Brusselaar, Schijndel 20-03-2013
On my 15th age I started as a waiter at a Catering Establishment in Schijndel, under the smoke of 's-Hertogenbosch. My passion and pleasure I experienced by others to entertain them! Making people happy with your service that fits perfectly with the Food & Beverage industry.
After my own hospitality exploitation I have run many nice Freelance jobs
in catering country. I started to appreciate the recruitment industry. That was because I was within the F&B industry where people worked with temporary, but also fixed employment. I experienced my passion and pleasure again; ''Doing everything to entertain the others!'' This time socially, but also with much pleasure and appreciation.
In a spirit that "push-push-push" has become a status symbol, has social
media 'meeting others' a new dimension. People come together
on social media networks like LinkedIn and Facebook and share their events from their work-life with each other. A quick cup of coffee in the cafe to share a story has become rare.
Want hospitality and catering to play a role in the social process than individual companies must clearly distinguish from each other. Who is the target audience? What makes the company unique? And what role
plays the staff in this? Who pours the coffee for the guests? Who ensures
culinary surprise?
Brusselaar brings people together to work together as a team, within a
organization where the added value of each individual is valued. The
F & B (Food & Beverage) stands for entertainment. Good hotel and catering employees get satisfaction from the pleasure that their guests experience. They are aware that their presence and behavior of added value turns into an enjoyable evening for their guests. Conversely, it also works like this: the entrepreneur must also be aware who pours coffee to its guests. People make the difference. Especially in the hospitality and catering, where it is about atmosphere and experience.
Brusselaar challenges hospitality catering entrepreneurs to think about which people match their business to create the best setup for their organization. And vice versa: Brusselaar is looking for candidates who are crazy about hospitality and catering!
As a candidate or jobseeker you should be aware that you will be viewed through Social Media. Example: If you are applying at a star restaurant as
sommelier, but your Facebook or other channels are full of liked and posted pictures of solid dance events, one may wonder whether you'll be happy
in the new role of sommelier. Don't think so! If you want to be this upcoming sommelier you should show on your Facebook that you have tasted very good wines and that you got surprised by these unique wines.
Also be awared that you are not the only one who responds to your dream job, since there are so many proffesionals looking for a nice job.
Try to distinguish! I was once ''upside down'' about a function. So I sent in
a picture of myself upside down. This recruiters never forget.
Eventually I translate this now on my website, because ultimately I remain crazy about others to entertain!
Joris van Zoelen - Co-owner of Synergie / The Netherlands
Presentation Sinek's, 'S-Hertogenbosch 23-02-2013
Why-How-What (Sinek's Theorie)
Organisation of a brand is key = communication comes after (90% organisation – 10% communication)
WHAT - solution of a problem / distinctive and relevant
(Samsung - Best / Most specifications for lowest price)
how-distinctiveness
Example: Samsung extras to make your life easier; eg Smart Stay, S Pen, Burst Shot, Best Photo, Memory Card Slot, etc. - (Communication is focust on these specs.)
Apple - no / little campaign for new products, no interaction with the customer so they miss many potential long-term customers. (currently difficult for their fans to keep them because the competitor has passed in technology).
WHY - why I do what I do? I want to make a difference in...
(The story why the company exists - it is of public interest emerged?)
Example: Apple, although they still have to change, they lay for years with their products. Transparency is not there, and this is probably one of the few that started from the'' why'' without help from the outside world in order to strengthen their brand. Of course this was very expensive to research and very riskful. - It never works for long terms, though trying different products is that easy these days.
HOW: STARTUP IKEA
Example: Ikea founder began trading in matches, 20 pieces he bought for 20 cents and sold them for 25 cents.
He drove to a furniture store and asked the salesman about the bench standing there; ''3000 crown for this bench''? ''I just drove past 10.000 trees, how (the hell) can this bench here cost 3000 crown that can't be right!''
As he thought back about his childhood when he sold matches as a little boy (Purchased 20 cents sold 25 cents). This must be it:
Logging> 5 crown > Wood Transport> 5 crown > Wood cutter> 5 crown > 5 crown Carpenter> Wholesale furniture> 5 crown > Furniture 5 crown = 30 crown. Let all those steps in between away and do everything yourself or outsource. Then he started:
''Lowest cost, good quality --- For every house and decor to suit any budget.''
Good branding is the perfect combination of the feeling of what people think. So with the combination of what people think and people know they have their heart / feeling is more positive.
Dutch example: Kruidvat focusses on the lowest price, they promote different products weekly. So every day they are fighting for their dollars, dozens of campaigns per year but no fan strategy or creating any emotion by the customer. The focus solely on the cheapest still keeps their productsales go up in one kind product for a week or month and then they create a new campaign for a new product.
Any reason is good if the transparency to the audience fits. Identify with your customer. Be careful with the definition of why, so many different services to develop and market that continue to expand in products or services.
Synergy model: identity circle synergy
Research by observing - using the word ''not'' - Handy or not?
Example: go stand in a company (that isn't running well) such as in the kitchen of a restaurant and see what's awkward on such busy times: think of hot pans that are tackled with wet cloths etc.
Redesign the cloth which ensures that if it fills with water is works/isolated even better against heat.
Looking for good relationships between the 5 P's and the why / vision so; ''why I praise something at this level'' or ''why I use the different distribution channels''. Expressions like ''who I am'' and ''why someone should buy my product or service'', to differentiate and create your FANS.
http://www.ted.com/talks/view/lang/en//id/848
Ontwerpenvoorgeld.nl (Crowdsite.com)/ The Netherlands
Interview Roel Masselink, Oldenzaal 11-12-2012
Crowdsourcing
• How did you startup your company and when?
3 years ago with 'ontwerpen-voor-geld.nl', 'marktplaatsmobiel.nl'. and with the making of Apps under the name 'Blueprint'
• What was your vision back then?
Purchasing a logo cost alot of money, we thought of something cheaper, something affordable, that's why we started, to make that happen.
• Did you know about the term ''Crowdsourcing when you started this company?
No, there was an Australian concept that was just going international with this which I accidently noticed, there I got the inspiration from to start about the same concept.
• Which market did you want to focus on and did you choose to use crowdsourcing after some resource?
I did enter the Dutch market at first but it is kinda funny I haven't even looked at the term crowdsourcing, I worked hard to reach the market with the work I did (creating logo's and making apps back then). The website I did develop was focussed on the way 99Designs did.
• Ok, but next to the fact you didn't do any research about Crowdsourcing are there some steps of the following you have used to reach your concept? Like the steps out the book ''The C2B revolution''. (1. Know what Crowdsourcing is, 2. Know where to use Crowdsourcing for, 3. Know how to Crowdsource and set targets 4. Seeding the Crowd 5. Breeding the crowd, 6. Weeding the crowd,
Oh, never heard of the book. I started the following way: 1. Created the website 2. Send newsletters to my network, clients and to potential clients. 3. Offered to make a better logo for the bigger companies free of charge. 4. To complete as many logo's as possible I tried to make the best logo's myself also.
• When customers setup an instruction and posted it on the website, did you had any contact with these inbefore they submit their call for the logo?
The posibility is there to contact the helpdesk, where we have someone on there fulltime. Furthermore, on the site they can find how businesses get started. It is ultimately the winner that will be contacted by mail and asked to his contactdetails for further processing.
• On this site you indicate not good, money back. What does this look like?
the customer paid the amount on the site (the reward) + commission and before the deadline has passed and no solution is found then the money is repaid?
If it is not good, like when nobody joins the competition, you will get your money back. Although under 1% didn't got a winning logo(the 400 logo comes out only 2-4 get no solution)! the designs also beats many designs because the designers are primarily designers of advertising agencies, who in addition to their work have this as a hobby at home(those good designers earn around € 30,000 annually). It was quite a surprise for me that it were employees of these agencies instead of students.
• What's in it for your business? Do you earn enough and what earn more money? The apps from Blueprint or the Crowdsourcing website?
Well it used to be on the Apps but now on average we have 400 contests a month (per contest 25 Euro submitcosts, 5-10% commision of payout amount (5% Normal, 10% money back warranty, and 7%-9% administrationcosts/developcosts, so do the math). So the business turned because with crowdsourcing you don't need that much of hourwork than with making Apps.
• Do you see a growth in the number of co-creations and participants per contest?
Both, we have helped 11,000 companies with 26,000 designers who come mainly from the Netherlands and Germany. This is because Ontwerpen-voor-geld.nl started in these two countries. There will also be a part of Spain, England and the Philippines and in 2013 in 16 new countries we will introduce crowdsite.com. Including countries in Asia and Europe (Thailand, Cambodia, Vietnam, more European countries and perhaps a piece of the United States).
• Can you estimate the percentage of increase / decrease compared to last year?
Increase: 200% first 2 years, 50-100% percent growth in the third year. 2 years significantly grown in germany, because 1.2.3design in Germany was taken over by 99Design. Now we are the largest in Germany, in the Netherlands and there is still so much more to reach when we turn into a nationally know company.
•And who is your biggest competitor?
99Designs - biggest competitor, because there is so much market and we aren't focussing on multiple expect of crowdsourcing like they do. They not have much to suffer, a takeover of our company we aren't even affraid of, despite my passion for it.
• There are companies that let design also be reviewed by the crowd itself and when it scores the highest it wins, why didn't you use that?
Not purely aimed at ''liking'', it is possible but the client decides. He is a kind of intermediary to facilitate the website.
• The copyright gets taken over by the website if designers do a post, don't you think that holds back alot of designers?
No, this is in the general conditions of the website that you give away copyrights when you post them. They can always read those, so far the amount of designers raises each day so it has not an negative effect.
Function
Roel is his first year full-time monitoring ontwerpen-voor-geld.nl the past two years he spent more time on Blueprint.
Future
Roel thinks that Google and Facebook are the starting point in the future of the Internet, he sees Twitter as a bubble that eventually bursts and that only these two great leaders will survive, so he is working with the Google services (Drive, Gmail, Calender) and he is going to integrate Facebook in the website. He is also open to use different types of crowdsourcing in the future.
Mission
To be the biggest crowdsourcing platform in the world within the next three years.
Activities
December 2012
Make it possible to log in through Facebook instead of creating a new account on the website to post. These have just been launched and are working well already.
2013
Bigger integration with Facebook, so that the designs can be choosen by likes of a certain group of persons. Maybe even a app that gives a push up notification when new designs are uploaded.
For example
Starting a Poll – 50 designs that you can give a number from 1 to 10. (Companies ask their likers or colleagues to give a rate). Best rated wins.
For large companies that Roel helped he is now asking them whether the companies can ask for an opinion about the logo who is created on ''Ontwerpen-voor-geld.nl'' and the results will give him insights into what needs to be improved and allows that for a awareness about the company.